Identity · Hospitality

Maison 28

A refined identity and guest journey for a new kind of boutique stay.

01 · The challenge

Maison 28 needed to feel distinctly Dubai without relying on familiar luxury codes or losing its intimate, residential character.

02 · Our response

We built an editorial identity, digital booking journey and content world around quiet confidence, considered details and contemporary hospitality.

03 · The resultA complete launch system across brand, digital and guest communications.

Campaign world

One idea.
Every frame connected.

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